Communications Environmental Scan

Purpose

To elicit feedback regarding the utilization of current communication tactics in order to guide CLIC communication strategies.

Executive Summary

In an effort to guide CLIC communications strategies, CLIC created and distributed an online survey to elicit feedback from CTSA Program hub communicators about what they’re doing to promote their hub’s news and messages,and what challenges they’re facing.

Questions addressed what tactics hub communicators currently employ and what they find successful, what challenges they regularly come across and what resources would be beneficial for them to have.

The survey was sent via email to the CTSA Program Communications Listserv, with responses collected via REDCap. There were a total of 58 responses from 52uniquehubs (out of 64 total hubs under current funding and no-cost extension) for a final response rate of approximately 81%.

In general, the hub communicators are open to and eager about receiving additional communications support from CLIC. Nearly all of the respondents said they are facing challenges in their roles, and many of them have not yet been able to identify solutions for these challenges. Common challenges across the board deal with internal institutional or hub barriers, a lack of time and resources, and communicating about a complex subject matter.

This report summarizes survey results for quantifiable items, and outlines common themes and specific recommendations gleaned from open-ended responses. This report also offers specific solutions and next steps based on the feedback gathered from the scan.

The research referenced in this report is supported by the National Center for Advancing Translational Sciences of the National Institutes of Health under grant U24TR002260. The content is solely the responsibility of the authors and does not necessarily reflect the official views of the National Institutes of Health’s National Center for Advancing Translational Sciences.

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Instrument Fields
Order Instrument Field
1

Please select your Hub from the drop-down menu.

2

Please specify "other" hub.

3

What percentage of your role is dedicated to communicating about the CTSA Program/ your hub?

4

How often do you produce newsletters as a type of communications about the CTSA Program at your hub?

5

How often do you produce news releases as a type of communications about the CTSA Program at your hub?

6

How often do you produce Facebook content as a type of communications about the CTSA Program at your hub?

7

How often do you produce Twitter content as a type of communications about the CTSA Program at your hub?

8

How often do you produce blogs as a type of communications about the CTSA Program at your hub?

9

How often do you produce videos as a type of communications about the CTSA Program at your hub?

10

How often do you produce presentations as a type of communications about the CTSA Program at your hub?

11

How often do you produce print publications as a type of communications about the CTSA Program at your hub? (Annual reports, magazines, brochures, etc.)

12

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find newsletters as a type of communications?

13

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find news releases as a type of communications?

14

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find Facebook content as a type of communications?

15

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find Twitter content as a type of communications?

16

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find blogs as a type of communications?

17

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find videos as a type of communications?

18

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find presentations as a type of communications?

19

On a scale of 1 to 5 where 1 is "not at all effective" and 5 is "extremely effective," how effective do you find print publications (Annual reports, magazines, brochures, etc.) as a type of communications?

20

If applicable, please list any other types of communications your hub produces, and how effective you find them, on a scale from 1 to 5.


Submitted by Jacqueline Attia on Tue, 02/25/2020 - 15:25